apHarmony offers advanced search engine optimization software development.  Whether you are looking to optimize a website, create an advanced optimization tool, or maintain and support existing software, we will be happy to bring our team to your software project.  Please feel free to give us a call at 630-855-7522 for a free evaluation and quote.

With recent advances in search engine algorithms, Search Engine Optimization (SEO) techniques no longer carry the same relevance and return on investment as they once had.  Google and other search engines have advanced to the point that the most effective method to achieve good positioning is simply generating great content.  There is still room for search engine optimization, however, in organizing that content effectively and making it easy to search.

Search Engine Optimization functionality is often integrated into the workings of a CMS, or Content Management System.  The Content Management System will be in charge of displaying the information properly to the user, while the Search Engine Optimization will primarily consist of the work in correctly tagging and displaying the content to the front end and to the crawlers visiting the site.  It’s important to make sure that site-wide elements, such as the sitemap and analytics code, are properly installed, and that each page is available for public browsing.

In addition to content, the inbound link structure for the site will play a role in the search engine positioning.  The inbound link structure is how other sites link to the pages on the target website.  Inbound links should be achieved naturally, however it often is necessary to promote the content in order to get quality links.  Simply creating content without promoting it will often not result in inbound links.

For a free evaluation and quote on an advanced search engine optimization project, please feel free to give us a call at 630-855-7522.