Business automation enables organizations to improve productivity, provide better customer service, and standardize business process.  Good automation can also increase sales and profit, and enable the business to grow.  apHarmony will be happy to help you realize your business automation goals - please feel free to give us a call at 630-855-7522.

The basic principle behind business automation is letting the computer handle some of the work in running a company.  This can amount to end-stage tasks, such as automatically sending email, printing letters, and making notifications.  On a higher level, the computer can be programmed with a specific workflow to organize business operations efficiently, and tell employees which tasks to perform.  Both scenarios require the industry experience of company personnel to be standardized into best practices, which are then programmed into the software.

Business automation is often used to help automate repetitive customer communication.  The key to an effective automation implementation is to target the emails specific to the client.  The more personalized the message, the better it will achieve its goals.  For example, a testimonials email to a client could incorporate specific customers in that client’s geographic area, industry, or income.  Interaction is also possible through custom web pages, images, and other data that can be integrated into a personalized landing page.

The advent of big data enables significant new opportunities for business automation.  With large datasets of customer information, the computer can use artificial intelligence to find patterns in the data that improve sales performance or increase efficiency.  Big data requires insight and collaboration from both the client and the business analyst, to look for new opportunities to achieve business goals by utilizing existing data sources.

apHarmony offers custom business automation software development, with the added benefit of leveraging our existing automation software.  This can help control development costs and create a stable base from which to create even further functionality.  Please feel free to give us a call at 630-855-7522 for a free consultation.