apHarmony offers custom marketing software development services. Whether you are building new marketing software, or maintaining existing marketing software, we will be happy to bring our experienced team to your next software project. Please feel free to give us a call at 630-855-7522 for a free consultation.

Marketing software application can range from lead tracking and analysis packages, to lead generation, to marketing collateral portals, to fully customized systems. By utilizing software customized to their specific business, companies can gain an edge over competitors and increase market share or revenue.

Lead tracking and analysis software can provide a centralized platform for both analyzing a distributing leads. These systems are generally connected with the CRM and can either automatically distribute the leads to the proper recipient in the case of a national chain, or provide detailed reporting of the effectiveness of various marketing campaigns. Another application is integration with a web statistics package such as Google Analytics, where both leads and conversion can be analyzed. More advanced iterations of lead tracking software also integrate sales results, providing detailed return on investment for each marketing campaign.

Lead generation software provides tools to aid the marketing department in their primary functions – brand development and direct or indirect marketing. The most prevalent lead generation software are focused on direct marketing, since their return on investment is directly measurable. Other lead generation software can provide platforms for web development, such as content management systems, or tools for advanced search engine optimization campaigns. In addition, lead nurturing tools can help develop the brand before sales appointments, and give customers a personalized introduction to the company, while helping increase the sales conversion rate.

Marketing collateral portals provide dealers and third parties with relevant marketing documents. These portals can be secured, and contain time-limited content, in order to limit use of old marketing content. An effective portal will also provide dealers with incentives and tools to help increase sales, as well as run local campaigns in their designated area.

For a free consultation on a custom marketing software project, please free to give us a call at 630-855-7522.