apHarmony offers lead nurturing software development services to help increase the conversion rate of leads into sales. We will be happy to bring our extensive experience to your next lead nurturing software project. Please feel free to give us a call at 630-855-7522 for a free consultation.

Lead nurturing software uses a workflow to help increase the conversion rate of leads. The workflow can automatically perform operations, such as sending targeted emails, sending print mailers, or integrating with other software. Additionally, tasks can be generated and assigned to employees for performing more complex operations. Even a telemarketing console can be integrated with the phone system to perform outbound calling or batched calls to customers.

The key concept behind lead nurturing is that, by organizing the sales cycle in a certain optimal way, and leveraging the expertise of the top-producing sales people, the same efficiency can be brought to the rest of the team. A good lead nurturing system can increase sales by anywhere from 10% to 80%, by organizing the sales process around an optimal format.

Another benefit of lead nurturing is more advanced lead attribution and marketing source performance analysis. Lead nurturing software is often integrated with inbound lead sources, like digital marketing initiatives, phone systems, and new lead forms. This enables effective analysis of marketing source performance, and allows the marketing team to tweak their campaigns based on what is working and what is not working. In addition, salesperson and telemarketing performance can be analyzed, to see opportunities for improvement or create advanced commission structures.

Lead nurturing also enables the sales team to have a warmer initial meeting with the customer. With testimonials and brand development emails and materials sent to the customer before the sales call, the customer can see the company in its best light, and have a more positive initial impression of the salesperson.

For a free consultation on a lead nurturing software development project, please feel free to give us a call at 630-855-7522.