apHarmony offers line of business software development services. Whether you are looking to build a new line-of-business application, maintain existing LOB software, or perform advanced integration services, we will be happy to bring our team to your software project. Please feel free to give us a call at 630-855-7522 for a free evaluation and quote.

Line-of-business software is focused primarily on three business goals: organizing information and simplifying operations, improving productivity, and increasing sales. Through methodical analysis and creative planning, a line-of-business application can help increase business efficiency and deliver an edge over the competition.

Most line-of-business software projects start with a brainstorming an analysis phase. During this part of the project, the business analyst and software architect meet with the team and find the primary areas where software can deliver improvement in processes and execution. Sometimes existing systems are the bottleneck, through inefficient user interfaces or cludgy operation. At other times, new innovations in operations software can help deliver a high return on investment by improving performance in a key area.

In addition to project execution, line of business software can help transform marketing and sales. By integrating with a CRM or providing CRM capabilities, a LOB app can help provide more effective business analytics and the key metrics to perform good business decisions. Salesperson efficiency and marketing source efficiency can be analysed throughout the sales and execution pipeline, to find room for improvement by either focusing on new profitable areas, cutting unprofitable marketing expenses, or realigning personnel with their highest competencies. A line of business software can help organize the sales and marketing departments, and convert what was previously art or guesswork, into a data-backed science.

While LOB apps can help improve communication by storing key information on the database and providing user and role-based access to that data, an effective system can also help improve customer satisfaction by providing automated notifications of events. Instead of requiring people to manually follow up on latent issues, the software can point out problems in the execution pipeline, and automatically send emails or communicate with clients. In addition, workflow can be integrated in the marketing and sales side of the business, providing better brand development and a more cohesive customer experience.

For a free evaluation and quote on a line of business software project, please feel free to give us a call at 630-855-7522.