apHarmony offers product visualization software development services.  Whether you are looking to showcase your products on the desktop or mobile, we will be happy to help with your software development project.  Please feel free to give us a call at 630-855-7522 for a free consultation.

The key to a successful product visualization project is beautiful and compelling renders.  The final image needs to capture the essence of the product, highlight its best aspects, and create an emotional bond with the customer. 

Reproducing the complex nature of reality using digital tools requires a thorough understanding of 3D rendering and all the components that combine to generate that final, stunning image.  The steps to creating realistic 3D rendering can be broken down into four stages: modeling, texturing, lighting, and rendering.

Modeling digital 3D objects is similar to creating the object out of clay.  The designer needs to know all the dimensions of the object, and reproduce each feature in the necessary detail.  The model itself does not contain any texture, and is often represented as a wireframe or in all gray color.

Once the modeling is complete, texturing can begin.  This is the most challenging step in creating realistic 3D models.  Creating textures that render in real-time requires knowledge of the HLSL or GLSL shader languages.  The art of texturing consists of defining how the object reacts to light, and adding the color to the model.  Lighting is often incorporated with the shading stage, as various light settings can accentuate or detract from the image.  In real-time shaders, the lights will change as the object is transposed, so the designer will need to test the object from different angles.

Finally, the rendering stage is the most technically challenging.  Often normal map textures are baked from a high-resolution model to increase render speed.  With a good normal map, a lower-poly model can be used while maintaining the same final render quality.

Expertly combining all the four stages of modeling, texturing, lighting, and rendering can create breathtaking product visualizations.  Please feel free to give us a call at 630-855-7522 for a free quote on your next product visualization software project.